Be Fremantle


Located in Fremantle near the bustling harbour, the fitout for Be Fremantle’s new reception lobby needed to be both welcoming and stylish, as well as practical. The new space looked to celebrate its seaside location, and provide a warm welcome for arriving guests.


The space focused on carefully crafted junctions and treatment of materials, like the plywood, which meant working closely with the designers before and during the build, especially when creating elements like the layered plywood feature wall. Given the nature of the space as a functioning lobby, this project required Assemble to carefully work around the staff and daily use of the space throughout the build, in order to seamlessly integrate the new fitout with minimal disruption.

Design by Arcadia Design Studio and photography by Meghan Plowman


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